Redken

Redken has two online destinations: one for customers, and one for professional colorists and stylists. Before we got our hands on them, neither website had been updated in a good 10 years.

This was a complete overhaul from look and feel to tone of voice. I wrote everything from product descriptions for shoppers to course catalog descriptions for professionals. The project was an incredible lesson in IA/UX, organization, and consistency. I'm also pretty confident that I could give a mean cut and color now.

Redken.com Site Experience

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RedkenSalon.com Site Experience

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Back to Beauty

Redken + Redken.com.

Redken.com Site Experience

RedkenSalon.com Site Experience

© ELIZABETH ANN ENTENMAN, 2023